It’s hard to tell a great story without a great character but most B2B brands seem reticent to entertain the idea. One exception is Salesforce, which introduced Astro who helped revitalise the brand and make it interesting again.

Newly leaked documents suggest Amazon has begun a concerted push to become a grocery retailer on the British high street. Our columnist looks at why it will eventually triumph, and why this new move is a big part of the omnichannel revolution.

Dorsey’s contention that founder-led businesses are overhyped doesn’t hold water. The right founder offers huge marketing advantage – that just wasn’t him.

Marketing Week’s annual Career and Salary Survey is now open.

The retailer invested £22.5m in advertising and marketing in the UK over the past six months, while also ramping up spend in Germany to go toe-to-toe with digital rivals.

HÀ NỘI —Shares advanced on Wednesday, led by gains in banking stocks and the market witnessed record high liquidity.

HÀ NỘI — The UK's Daily Mail newspaper has published an article hailing Việt Nam as one of the world’s economic success stories.

HÀ NỘI — Bảo Việt Securities Company (BVSC) has just approved a resolution to increase its profit plan for 2021. 

HCM CITY — HCM City’s clothing businesses are struggling to reopen as the domestic market remains “frozen”, with low customer demand and business customers reluctant to buy clothing items and materials from each other.