Facebook has recorded record third-quarter revenue on the back of strong digital ad-spending despite contending with an advertiser boycott and the worst ravages of the coronavirus.

Google’s advertising business outperformed expectations in the three months to October, propelling revenue and earnings of parent Alphabet through the roof. The search giant brushed off a landmark antitrust lawsuit from the US government, while its ...

Amazon enjoyed a 51% jump in advertising revenue to draw $5.4bn over the three months to September alone.One of the few businesses to benefit from Covid-19, the e-commerce juggernaut has also reaped the benefits of its fledgling advertising business.

Connected TV (CTV) has become an all-encompassing channel for marketers looking to maximize reach and build their brands among the addressable market. With CTV, advertisers can access all kinds of TV viewers, including linear and ...

Uncertainty is a certainty for 2021, but there are some clear and predictable expectations around identity that marketers can capitalize on, with the shift away from third-party cookies and other markers like Apple’s Identifier for Advertisers ...

2020 has redefined the digital industry. Restrictions placed on physical contact have significantly altered the landscape of our lives, causing the use of technology to rocket. ‘Digital transformation’, so often preached about during the past ...

As part of IAB UK’s Guide to Digital Innovation 2020, Samsung Ads look at changing TV viewing habits and draw on latest research to explore how advertisers can utilise this data to inform Connected TV strategies.

It’s often said that actions speak louder than words. In challenging times, we’ve certainly seen that actions can speak much louder than advertising.

Intent or intentional, there is a big difference. Here’s what creative agencies interested in action can learn from the GROWTH Initiative — a grassroots BIPOC training regimen that has helped dozens of bright minds.