In the space of just seven months the School of Marketing’s Mentoring Gen Z initiative has reached 500 young people hoping to kickstart their career.

Few sectors have suffered as much as travel, tourism and hospitality lately, the industry literally grounding to a halt overnight right at the start of the Covid-19 pandemic. Fast forward 15 months, and excitement is building as international travel ...

The Vietnamese capital will ensure sufficient supply of essential goods for locals amid the implementation of more stringent social distancing measures, according to the municipal Department of Industry and Trade.

Ongoing issues around media neutrality and transparency make it very difficult to build strong and trusted client-agency relationships.

Boots is trying to reach almost all UK consumers with its new ads, but is pairing them with targeted performance marketing – and it needs both.

Samsung Europe CMO Benjamin Braun explains how artificial intelligence is key to unleashing marketing potential and unlocking innovation.

“May you live in interesting times” is a curse, not a blessing, and 2020 was certainly interesting.

If you were trying to assess a diner’s satisfaction with a three-course meal, it wouldn’t make sense to poll them for their opinion when they’ve only eaten the starter.

Multiple ads for three hard seltzer brands, including BrewDog, have been banned by the advertising watchdog for making unsubstantiated health claims.