Intermarketing wins multimillion dollar contract with Hisense in the US
Following a competitive pitch, global consumer electronics and home appliances brand Hisense has appointed Intermarketing (IMA) as its lead agency to implement its through the line activity in the US.
Hisense has appointed Intermarketing (IMA) as its lead agency
IMA developed the overarching strategy, channel plan and creative for the multimillion-dollar contract, which will be brought to life through video, display, social media, PPC, SEO, PR and influencers.
The campaign aims to drive brand awareness and ultimately increase market share by shaking up the category with a new campaign designed to cut through in a crowded marketplace.
David Gold, president at Hisense USA said: “We’re delighted to appoint IMA, who impressed us with their integrated approach. The creative will really resonate with our target audience and the media strategy gives us confidence that the campaign will help us achieve our goals.
"IMA demonstrated a strong understanding of our brand proposition and their ideas have real longevity, making them the perfect agency to collaborate with.”
Nickii Gray, chief executive partner at IMA said: “We’re thrilled to be working with Hisense in the USA. Winning this contract is further evidence that clients are looking for agencies that can deliver integrated creative and media solutions all under one roof.”
IMA has worked with Hisense UK since January 2020, delivering the ‘Make Dinner Time Showtime’ campaign. Bringing the magic of putting on a great show together with the joy and theatrics of entertaining, a striking multi-channel campaign was created. IMA also works with Hisense in Australia.
IMA is a global creative communications agency with a breadth of clients including Adidas, Reebok, More Than Insurance and Kind Snacks.
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