Impression enlists marketing support for survey looking at challenges brought on by Covid

Impression has launched a survey to assess key challenges businesses across different industries have faced in 2020 and the ways in which they are planning to tackle 2021.


Impression ask marketing professionals to share their experience of Covid-19

If you’re a senior marketing professional, we’d like to hear from you on the key difficulties you’ve had to combat this year and which online marketing channels you anticipate will be the most effective for you in 2021.

This year has been incredibly challenging for many of us in different ways and Covid-19 has impacted some industries more severely than others. We will be using the findings from the survey to produce an industry report that will allow you to benchmark yourself against others in your sector. The results will present key insights on how businesses have performed throughout the pandemic and it will highlight where marketing efforts will be focused next year.

The survey will take between five and 10 minutes to complete. All questions are multiple-choice. You can complete the survey here.

Why should you take part in the survey?

  • Be in with a chance of winning one of three £100 Amazon vouchers for your contribution

  • All of our findings will be collated into a report, which we will share with you via email

  • You can use the data to benchmark your business and see how you compare to those in your industry

  • You will learn ways in which like-minded marketers plan to measure success and allocate marketing budget in 2021

  • You will learn which online marketing channels those in your industry plan to increase their investment in

  • The more data we collect, the more in-depth findings and accurate results we can share with you

  • All data is anonymised prior to publishing

What will be included in the survey?

  • Key challenges your business has faced as a result of Covid-19

  • Which marketing channels you used the most in 2020 and how you measured success

  • Which online marketing channels you plan to focus on in 2021

  • How other factors, such as Brexit and Core Web Vitals, may have an impact on your business in 2021

Who should take the survey?

  • Owners

  • Directors

  • Marketing managers

  • Marketing directors

This survey will close on Friday 11 December and we will announce the winners of the Amazon gift vouchers on Monday 14 December, just in time for some last-minute Christmas shopping.

All data collected will be used anonymously. Personal data will only be used to send you a copy of the report and for entry into the prize draw.

For more information, head to the Impression blog.

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